International Society for Krishna Consciousness, also popularly known as the Hare Krishna movement is a spiritual society founded by His Divine Grace A.C. Bhaktivedanta Swami Prabhupada in July 1966 in New York. ISKCON belongs to the Gaudiya-Vaishnava sampradaya, a monotheistic tradition within Vedic culture. Today ISKCON comprises of more than 600 temples, 40 rural communities and over 100 vegetarian restaurants. It also conducts special projects throughout the world, such as “Food for Life”, the only free vegetarian relief program in the world.The aim of ISKCON is to acquaint all people of world with universal principles of self-realization and God consciousness so that they may derive the highest benefit of spiritual understanding, unity and peace. The Vedic literature recommend that in the present age of Kali-yuga the most effective means of achieving self-realization is always hear about, glorify, and remember the all-attractive Supreme Lord Sri Krishna. Therefore, it recommends the chanting of the Holy Names: Hare Krishna Hare Krishna Krishna Krishna Hare Hare / Hare Rama Hare Rama Rama Rama Hare Hare. This sublime chanting puts the chanter directly in touch with the Supreme Lord through the sound vibration of His Holy Name.ISKCON follows the teachings of the Vedas and Vedic scriptures, including the Bhagavad-gita and Srimad Bhagavatam which teach Vaishnavism or devotion to God (Krishna) in His Supreme Personal aspect of Sri Sri Radha Krishna.